Rice milk has a reputation for being a weak substitute for the real thing. Momo wanted to create a new kind of Rice Milk – rice milk that’s milky and contains all the nutritious goodness of rice-base beverage.
Reflecting this value proposition, Detail started with clear bottles, to show the product in its natural milky state. The bottle is then designed to mimic the iconic glass bottles that we have all associated with milk, further cementing the reason to believe that this is the real thing. To differentiate the different flavours and to add a little pizzaz to the focused design, we adorned the bottles with various motifs.
Category: Branding, Packaging