Clear Winter
- Campaign • Digital
- China
Testament to the power of fearless determination and unwavering courage
Chinese skiing prodigy Su Yiming, the triumphant victor of the World Snowboard Big Jump World Cup championship, has forged an exciting partnership with the esteemed shampoo brand Clear, solidifying his role as the brand’s ambassador.
From his humble beginnings, first gliding on snow at the tender age of 4, to his imminent 18th birthday poised on the global stage of ice and snow sports, Su Yiming’s journey is a testament to the power of fearless determination and unwavering courage.
As Su Yiming prepares to represent his nation on the grand stage of the Winter Olympics, his partnership with Clear serves as a beacon of inspiration, igniting the flames of courage and fortitude in the hearts of millions. Together, they champion the ethos of daring exploration, reminding us all that the greatest victories are often born from the fearless pursuit of our dreams.
Embrace the spirit of boldness and resilience in pursuit of their own extraordinary lives
