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Urban Edge

Crossfit Urban Edge is a local crossfit studio that is conveniently located in central Singapore. We’ve created a branding that is the embodiment of strength, passion and energy. Crossfit Urban Edge encourages its participants to unleash their edge and transform their lives with crossfit.

The logo was designed to be sleek and modern, targetted at the cosmopolitan millennials and Gen-Z. The monochromatic colour scheme hints at the edginess of the studio. The brand’s accent colour, orange, contrasts strongly against its monochromatic visuals, delivering a high-intensity, energetic outlook.

Category: Branding & Art Direction