When Webarre approached us for branding help to establish and spread the Barre movement in Singapore, we immediately felt the immense enthusiasm and passion the founders had for fitness and well-being.
The WeBarre’s logo is a graphic representation of the WeBarre community and barre enthusiasts alike. The circular shape that houses the word ‘we’ encapsulates the brand’s inclusivity and versatility, a nod to their #strongertogether tagline. The brand identity was designed to be simple, minimalistic and elegant – representing a fine balance between strength and grace, where WeBarre’s ballet roots stem from.
Inspiration for Webarre brand identity came for the characteristic of the typeface, that reflects simplicity, minimalism and elegrance