Lifebuoy
- Branding • Packaging
- Indonesia
Mother's unwavering commitment to her family's well-being
Lifebuoy Shampoo wish to empower potential mothers with new-age nurturing solutions, giving their children’s hair a healthy foundation for strong bonds.
To reflect this, we reworked the packaging with family images to communicate a mother’s unwavering commitment to her family’s well-being.
In Indonesia, where the rhythms of life are as ancient as the land itself, the bond between mother and child is sacred and unbreakable. And in the simple act of choosing Lifebuoy shampoo, she affirms her role as protector, nurturer, and guardian of her family’s well-being.
With the fierce determination of a guardian lioness, she stands as the first line of defense against the unseen threats lurking beyond their doorstep.
In her hands, a bottle of Lifebuoy shampoo becomes more than just a cleansing agent – it is a shield against the germs that lie in wait, poised to infiltrate their sanctuary.
Instills a sense of security
