Tiger Balm
- Branding • Packaging
- Singapore
A timeless icon in the ever-evolving landscape of modern world
As the custodian of a legacy spanning a century, Tiger Balm stands as a beacon of traditional healing in the modern world. With its rich history deeply rooted in the annals of medical treatment, the time has come to honor its heritage while embracing the future.
Modernizing Tiger Balm’s packaging design is not only an honor but also a responsibility we deeply cherish. We are committed to infusing the brand’s rich history and heritage into every aspect of the design process, while also embracing innovation and contemporary aesthetics to ensure that Tiger Balm remains at the forefront of the industry.
The result is a packaging design that pays homage to tradition while exuding a contemporary flair. The iconic tiger logo takes center stage, its silhouette rendered in bold strokes against a backdrop of rich, jewel-toned design reminiscent of the East. Intricate patterns inspired by traditional Chinese motifs dance across the packaging, weaving a tapestry of history and culture.
As the new packaging design graces the shelves of pharmacies and homes around the world, it serves as a visual testament to Tiger Balm’s enduring legacy and its unwavering dedication to the art of healing.
a sleek, minimalist layout that speaks to the simplicity and elegance of contemporary design
