Bringing out the edge

Urban Edge

Branding, Art Direction

The modern fitness studio with an edge – Urban Edge is a crossfit studio that is conveniently located in central Singapore. The gym is bursting with the energy of like-minded individuals who have successfully unleashed their edge and transformed their lives with crossfit.

The fitness studio offers a range of high-intensity work-outs that delivers fast and solid results. To celebrate the zest and enthusiasm that the brand has to offer, we created a branding that highlights just that. The logo is modern yet bold, capturing the attention of the cosmopolitan millennials and Gen-Z in the area.

The monochromatic colour scheme of the visuals hints at the edginess of the studio. To help bring out the edge in Urban Edge, we peppered the visuals with a dash of orange. The end result is a sleek, yet edgy outlook.